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Panasonic Massage Lounger Real_pro_ultra_ Product Information Manual

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    Page 1 Panasonic Healthcare Products Real Pro Ultra Fall 2007 Panasonic Consumer Electronics Company
    Page 2 2 Market Facts • Market Size Estimate: $175M, 100,000 units – 40,000 under $1000 (e.g. iJoy from Human Touch, Premier, King Kong) – 30,000 between $1000-250 0 (HT, Panasonic, Premier, King Kong) – 20,000 above $2500 (Panasonic, HT, Sanyo, Osim, Premier) • Channels: – Specialty Retailers—The Sharper Image, Brookstone – Asian Retailers – Back Care Stores – Electronics Stores – Home Furniture – Catalogue/premium/other –Costco • Demographic of User – Half Men, Half Women – Half with a back problem, half...
    Page 3 The Human Body
    Page 4 4 The Human Body •500 muscles • 200 bones • 7 miles of nerve fiber • 60,000 miles of blood vessels • More than 1,600 gallons of blood is pumped by the human heart daily • 500,000 touch receptors • 350 Acupoints – 90 in your back and neck
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